#Billboard ads professional#

They can also provide you with demographic information about those who are most likely to view the billboard.

#Billboard ads professional#

The Metrics for Billboard EffectivenessДЄ professional outdoor advertising company can readily provide you with the numbers that need to be measured, taking into consideration the vehicular or pedestrian traffic that will pass by a clear vantage point of any particular billboard at any given time. Corporations with big brands and the advertising companies are aware of this and take good advantage of the opportunity to bombard your senses with powerful messages on strategically located signs and billboards. The daily commute represents the greatest amount of idle time a typical American will have on most days, with public transit riders being virtually a captive audience. Even today, no advertising medium can equal billboard advertising in terms of developing and reinforcing product familiarity by way of brand recall. Their strong corporate images and impressive product revenues were achieved primarily through simple brand recall. These brands achieved their status as familiar household names worked into the everyday vocabulary of consumers by promoting brand familiarity and image strengthening rather than through more persuasive means. Any tissue brand used in an American home is called a Kleenex, which we sometimes reach for after experiencing a вЂњKodak Moment.вЂќ Consider the historical success stories of those who achieved that goal Coca Cola became so popular that people began referring to all soda soft drinks as вЂњCoke.вЂќ We grab a Coke from вЂњthe fridge,вЂќ which is actually short for Frigidaire as opposed to refrigerator. The ultimate goal of all advertisers is brand recall and to make their brand a household name.

The purpose of outdoor billboards is to build or reinforce brand recognition and bolster the advertiserвЂ™s image, not to overly inform. Research shows that the average person views a billboard for about 4 seconds, rarely much longer. Goals of Billboard AdvertisingД«illboards arenвЂ™t usually designed to persuade consumers to do anything, at least not overtly.

Advertising industry professionals will tell you that those who think like that are probably missing the point. A common misconception is that the messages on outdoor billboards are too brief and simple to be persuasive. Most consumers tend to regard other static advertising methods such as newspaper ads and direct mailers as more effective, their reach and effectiveness easier to measure and quantify. Even though a typical consumer may not realize it, professionals within the advertising industry consider billboard marketing one of the most effective and valuable advertising mediums at their disposal. When you consider that billboards remain a visible part of the landscape most everywhere you go, and that advertisers continue to invest heavily in them as part of their marketing campaigns, it suggests that there is more to billboard advertising than meets the eye. Anyone in the advertising business will agree that billboard advertising is a form of advertising that is extremely effective.